Clik here to view.
Boost Your Brand: Find Your (Great) Mentor
Do you have a mentor? Did you know a mentor can help you build your brand? How? We’ve told you You Are Your Brand more than once here on The Branding Spot. A mentor is just one great way to be the...
View ArticleClik here to view.
Do’s and Don’ts of Designing Your Brand
Say you’re not feeling well. You go to the doctor and describe your symptoms. The doctor listens at first, then asks a series of very directed questions to narrow down your particular situation. The...
View ArticleClik here to view.
The Great Rebranding Fail: Weight Watchers
Last week on my radio show, Brand With Impact!, my co-host and I were discussing all the wonderful instances of rebranding and brand refreshers from the past year. I was all prepared and ready to go...
View ArticleClik here to view.
Value > Price
Every once and awhile, I get a request that looks something like this, “I need a brochure. Please tell me how much that would cost me.” Ok, a brochure. Not a problem; I can definitely do that. So I...
View ArticleClik here to view.
Big-Time Tax Deductions for Solo & Small Business Owners
Yes, it’s almost April 15th—and that means you better get going on those taxes! Even though my books are ready to go, I’ve been spending my time reviewing my deductions until my (very busy) accountant...
View ArticleClik here to view.
Think Mobile! Smartphone Apps to Help Small Biz
You’re a busy business owner. Hey, I can relate. You have money to manage, meetings and travel to schedule and trips to take, tasks to prioritize, emails to write, people to administer—and then...
View ArticleClik here to view.
Nix the Negativity!
How do you make your clients feel? Do your clients look forward to your correspondence? Or do they dread hearing your latest sob story? Even if your head is spinning from an already-busy workweek, or...
View Article4th Quarter Business Boom: Wrap Up the Year Right!
Now that we’ve entered the 4th quarter, it seems like time keeps ticking away faster and faster. The New Year is just around the corner, and we’re not slowing down any time soon. Well, you know what...
View ArticleClik here to view.
3 Easy Ways to Track ROI on Print Ads
Despite the massive shift over the last decade in the way our culture consumes content, advertising in print is still just as relevant as doing so online. Any comprehensive, effective marketing plan...
View ArticleClik here to view.
Value Your Brand: How to Decommodify Your Business
Remember the good old days when things like Burger King’s Whoppers and bottles of Coca Cola were a special treat? I remember being as excited for the 4th of July fireworks as I was for Santa’s arrival...
View ArticleClik here to view.
The Branding Scoop on LinkedIn Company Pages
What’s one of the best places to showcase your brand, build audience trust and encourage positive interactions, making the conversion from potential customer to client? LinkedIn, of course! LinkedIn...
View ArticleClik here to view.
Can’t Miss Brands: The 4 Most Influential Brands of 2013
Whether completely over-the-top, controversial or just plain marketing genius, we’ve seen a lot of brands creating a lot of buzz over the last year. Brand advertising now comes at us from every...
View ArticleClik here to view.
Happy New Year—Now What? SMART Brand Goals
2014 is YOUR year! This is the year you’re going to ramp up your brand and your business and really show the world your stuff. You’ve probably received a bunch of email offers for New Year business...
View ArticleClik here to view.
Why You NEED a Business Plan for Your Brand—and Where to Start
It’s pretty much common knowledge these days: having a business plan for your brand will help you not only set goals, but it’ll also help you reach your goals successfully. In fact, the MOST...
View ArticleClik here to view.
Your 2014 Content Marketing Plan – A 3 Step Guide
“Where do I even start? I’m overwhelmed!” …is this you? Even if you understand how content marketing is crucial for the ongoing success of your business and your brand, actually creating a content...
View ArticleClik here to view.
Value Your Brand? Educate Your Audience
The world is always changing, and nowadays it’s changing faster than ever. The good news is, since the advent of a more accessible Internet, today’s educated and curious consumers are regularly...
View ArticleFast-Growing Franchises: Why Consistency is SO Influential
Here at The Branding Spot blog, we like to talk about consistent branding. What is a consistent brand? A consistent brand presence means that your logo, your brand colors, and the look and feel of your...
View ArticleClik here to view.
Get Creative NOW! 8 Great Tips to Get Your Brain in Gear
Whether you’re busy running your business, bumping up your brand reach or trying to come up with creative content marketing ideas, like many creative types, you occasionally hit the wall. Uh oh. It’s...
View Article
